The prescription treats the disease. The protocol keeps the patient on it.
Medicine built them as two separate tracks. We're building the bridge between them, for the companies whose patients quit before the drug can work.
Two medicines,
built as rivals.
When a therapy fails, it's rarely the molecule. The patient quit before it could work, or never got the lifestyle support that would have made the difference.
Prescription medicine
The prescription.
Fast, scalable, reimbursable. On its own, not enough to keep most patients on therapy.
Lifestyle medicine
The protocol.
- Nutrition
- Supplements
- Fitness
- Sleep
- Stress
- Lifestyle
Proven to change outcomes. Historically boutique, slow to scale and cut off from the drug.
Patients feel it as two systems that don't talk to each other. It's a lifestyle-medicine problem showing up as a pharma outcome.
Everyone built their half.
Nobody built the bridge.
The missing layer turns a prescription, labs, symptoms and history into an evidence-cited protocol a coach can act on. It needs clinical rules and software built together, which is why nobody has done it.
Pharma built
The molecule, and now direct-to-patient pharmacies.
Retail pharmacies built
Distribution.
Health plans built
Utilization management.
Lifestyle clinicians built
Their own practices, cut off from the prescription.
Building the bridge takes reasoning grounded in versioned clinical rules, not a model's best guess, and a workflow built for a care team. We built Tera for that from day one, and proved it first inside TeraPro, the platform lifestyle-medicine clinicians use every day.
Medication Companions
Coaching built around a specific drug.
Sold to the telehealth companies, pharmacies and pharma brands whose patients take it.
See the GLP-1 CompanionTera AI Clinical Copilots
The engine, licensed into your platform.
The same clinical reasoning and protocol engine, embedded where patients already are.
See the technologyWhy this wasn't possible
three years ago.
Neither was true three years ago. And every month of supervised coaching adds data on what actually keeps patients on treatment.
01
Capability
Models got useful, inside constraints.
Fluent enough to parse messy patient data, structured enough to be governed by rules. Good enough to draft a plan, not to decide one. That's the job we give them.
02
Market
The bridge became urgent.
GLP-1 persistence is now a problem nobody can ignore. Pharma brands sell direct, health plans gate coverage on lifestyle participation, and pharmacies need a reason beyond the drug. All want the same missing layer.
Five beliefs
behind every build.
- 01
The prescription and the protocol work best as one coordinated plan.
- 02
Patients stay when they feel better. Retention follows from that, not from reminders.
- 03
The first weeks on a new prescription predict the next year of adherence.
- 04
Software generates cited findings. The practitioner decides, every time.
- 05
One plan across six protocols. Patients shouldn't juggle six apps to follow one prescription.
See what we built
to bridge them.
A Medication Companion that turns the prescription into a daily plan patients actually follow, under your brand.